Brand & Marketing Campaigns

This is a selection of some of the most memorable marketing campaigns I've worked on.

My involvement covered ideation, copywriting, and a little art direction (sorry, art directors).

Click a campaign to know more about it.

Give Dad Nothing

The go-to marketing strategy in the food delivery business seems to be discounts and promotional offers. For Father's Day, we decided to a slightly dad-like approach to this mailer. Despite poking gentle fun at typical consumer behaviour, it was extremely well-received and got plenty of coverage across social media. Fun fact: Over a 100 people even tried using the non-existent promo code.

Up in the Air

Seeing your work in the wild is any copywriter's dream come true. This is an ad from an outdoor product awareness campaign we did at Zomato, targeting customers flying on IndiGo, India's most popular airline.

London Underground Takeover

Soon after Zomato was launched in the UK, we ran a brand awareness campaign using the London Underground as the medium. These ads appeared at tube stations and inside train carriages. The result? Growth in feature awareness and app downloads.

**** OFF!

This was from a campaign on the rare occasion Zomato ran a 50% discount promotion. Needless to say, it raised a few eyebrows, but it more than did the job of getting the word out.

Layoffs = Good?

One of the biggest challenges for tech startups is hiring quality engineering talent. So when Yahoo India announced they were laying off 400+ engineers, we set up a dedicated email address for these engineers to send their CVs, and tweeted this out. The result? Dozens of applications from some of the finest engineers in the country, and general awareness that we were looking for tech talent (thanks to all the press and social media coverage)!

Fine Print

Another hiring post for Zomato, which was targeted at cash-strapped college students. These posters were designed for (usually overlooked) notice boards in college campuses, which grabbed attention and helped build a solid hiring pipeline.